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SEO – focusing on what’s important

By Rob Drummond on Wed 01 September 2010 in Web & eCommerce

I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.

Adwords Tip 2 – Set up conversion tracking

By Rob Drummond on Mon 16 August 2010 in Web Analytics

Conversion tracking is crucial...

How to use Split Testing to improve your Email Marketing Campaigns

By Lorna Bladen on Tue 10 August 2010 in Email Marketing

Do you spend hours planning email campaigns as a method to generate new business opportunities; only to find that they continuously deliver the same poor response rates?

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

Powerful Mission Statements – What? Why? How? – Part II

By Andrew Ardron on Wed 04 August 2010 in Marketing

In  Part I,  we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

The changing game of Search Engine Optimisation

By Rob Drummond on Tue 27 July 2010 in Marketing

Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.

Powerful Mission Statements – What? Why? How? – Part I

By Andrew Ardron on Fri 23 July 2010 in Marketing

Find out how you can create a great mission statement for your business with these easy steps...

Creating a Successful Organisation Chart For SME (5-100 Employee) Businesses

By Andrew Ardron on Fri 23 July 2010 in Topical

THE NUMBER ONE RULE, THE BIG ONE

The number one rule with organisation charts is make sure you have one before you need one. 

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