The Cross-sell and Upsell Matrix
Discover the power of Prospect CRM’s cross-sell and upsell capabilities. Use the Magic Matrix to increase average order value (AOV) and average order frequency (AOF) with ease!
Higher Customer Lifetime Value
Prospect CRM's Magic Matrix automatically identifies products you could be selling more of to your customers. Quickly and easily spot upsell opportunities to increase customer lifetime value (CLTV).
Suited to Small Businesses
The Magic Matrix can help small businesses retain their existing customers through personalised marketing tactics driven by Magic Matrix insights. Using the Magic Matrix, SMEs can introduce customers to products they’re not aware of to increase upsell and ultimately drive average order value (AOV) to grow sales.
Benefits Magic Matrix Analysis
- Target customers more strategically based on their purchase history
- Build awareness for products that customers haven’t yet bought
- Identify opportunities to upsell and cross-sell to sell as many products to as many customers as possible
- Revolutionise your approach to driving product penetration within your customer base
Webinar // Introduction to the Magic Matrix
Learn more about how Prospect CRM's Magic Matrix helps you target customers more strategically based on their purchase history to build upsell & cross-sell.
Comparing CRM Software - Get a side-by-side comparison of the top-rated CRM vendors
Webinar // Using the Magic Matrix to Upsell
Using the Magic Matrix & Product Upsell to Increase Average Order Value (AOV).
Users who love CRM with the Magic Matrix
Magic Matrix Blogs and Resources
Demystifying the Magic Matrix
What is it? Why use it? How does it work? Check out our introduction to the Magic Matrix below!
The Magic Matrix Help Docs
Get your Magic Matrix set up in Prospect CRM and browse more FAQs to unlock the power of the ultimate cross-selling tool!
Introducing the Magic Matrix
More of a visual learner? Watch our video introducing the Magic Matrix in Prospect CRM.
FAQs
What is the Magic Matrix?
The Magic Matrix is a tool to get more of your customers to buy more of your products. With product categories on one side, and customers on the other, the colour coded chart makes it easy to see which customers are unaware of specific product categories, so you can target that sub-set of customers with a campaign to increase awareness.
How do I set up the Magic Matrix in Prospect CRM?
Once Prospect CRM is integrated to your inventory or accounting system, your Magic Matrix is available to access! Learn more about getting started here.
How much does the Magic Matrix feature cost?
How can I turn the Magic Matrix into actionable insights?
Learn more about using the insights from your Magic Matrix to increase customer lifetime value.