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Have Morrisons missed the boat for trading online?

By Fiona Ness on Tue 18 March 2014 in Topical

Morrisons hit the headlines for a couple of reasons at the end of last week. But their reported loss of £176 million was perhaps the BIG news as we are about to see some rather interesting changes in competition amongst the big supermarket retailers!

SEO Part 4: Thinking outside your site

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

The last in our series of SEO best practice articles... 

SEO Part 3: Getting the foundations right and developing your architecture

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

SEO can be broken down into 2 main categories, on and off site...

SEO Part 2: Content is King

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

Once your site is built for SEO it is important to get the content right. Website content should be updated on a regular basis. If Google’s spiders see that your information has been left to go stale they will not visit as often causing your position in the rankings to slide. But what content do you need to put on your site?

SEO Part 1: The very basics

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

SEO is huge. Whole agencies are now created dedicated to the marketing discipline of SEO, but for small businesses who don’t have the resources to employ a dedicated SEO guru or to outsource to an agency SEO best practice can be a complete minefield.

Ways to waterproof your business

By Francesca Firth on Mon 17 February 2014 in CRM

Us Brits like to think of ourselves as weather hardy but our recent bout of wind, rain and storms have left us in a state of crisis. 

 

eMail Marketing vs Social Media: Who wins in B2B?

By Francesca Firth on Mon 17 February 2014 in Email Marketing

Social Media has been on the horizon for years now and its potential as a marketing tool has led to huge shifts in the way that businesses communicate with their customers. 

3 eMail marketing trends to follow this year

By Victoria Dyke on Mon 17 February 2014 in Email Marketing

Find out the key trends for this year and what you need to be doing to improve your eMail Marketing...

Is your Digital Marketing Strategy more than just a Side Salad?

By Victoria Dyke on Thu 13 February 2014 in Marketing

Many companies are still seeing digital marketing as a nice freebie or gimmick that they use noncommittally, just because they might as well. 

Why we love small businesses…

By Francesca Firth on Wed 12 February 2014 in Topical

To get us in the mood for Valentine’s Day tomorrow, we have come up with 10 fantastic reasons why SME’s are the ones we love this Valentine’s Day, and put them into an infographic:

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