The CRM Growth Engine
Maximise sales growth with the CRM Growth Engine - a business intelligence dashboard and business growth strategy that analyses and benchmarks your sales growth performance by attracting new business and improving customer retention.
What is the Growth Engine?
The Growth Engine is a sales growth strategy that transforms your CRM and ERP data into digestible charts that calculate your progress in the 7 growth strategies: Attract, Sell, Close, Onboard, Order Value, Order Frequency, and Retention.
Using the clear upward, flat, or downward trends to analyse business performance, you can precisely pinpoint which areas need the most focus for improvement.
Features of the Growth Engine
- Get personalised data analysis across all 7 growth strategies
- Automatically creates data-driven insights using your connected Inventory/ERP/Accounting system
- Measures performance with trailing twelve months (TTM) to gain accurate insights that aren’t skewed by seasonality
- Generates digestible charts that showcase your growth performance
- Applies benchmarking by region, size, and industry
- Identifies opportunities for growth
- Identifies areas for improvement
- Discover actionable advice and best practices to improve performance
How does the Growth Engine help small businesses?
Most small to medium-sized business owners wrongly believe acquiring new customers is key to growth - but sales and marketing efforts to just acquire new customers are expensive, and not an instant fix. The most successful product businesses also focus on the ultimate predictor of success: customer lifetime value (CLTV).
By incorporating the Customer Lifetime Value Formula the Growth Engine analyses your performance against both, attracting more customers and maximising customer lifetime value!
How the Growth Strategies Work
Attract
Using laser-focused marketing that creates a robust funnel of high-quality leads, the Attract growth strategy helps refine your Ideal Customer Profile (ICP) to draw in relevant enquiries while scaling up your promotional drive.
Sell
The Sell growth strategy aims to enhance your sales potential. Use your Growth Engine to measure whether your sales strategies are helping you reach the right leads for maximum profit.
Close
When suitable enquiries are attracted in sufficient volume, the Close growth strategy uses proven methods to enhance win rates like sharing successful sales and streamlining the buyer’s journey.
Onboard
Using the Onboard growth strategy, one-off customers can be converted into repeat buyers through continued engagement and an interactive customer experience.
Order Value
If your Order Value is suffering from downward trends, or not increasing as fast as you’d like, using the Order Value growth strategy will help you improve this metric as you watch your sales surge.
Order Frequency
The Order Frequency growth strategy demystifies customer ordering patterns so you can predict when an order should be placed and prompt customers at the right time, avoiding delays and increasing the repeatability of orders.
Retention
Increasing customer retention by just 5% can increase profits by an incredible 25-95%. So, the Retention growth strategy makes fixing that leaky bucket a top priority - regardless of new business buildout.
Free Report: Sales Growth Strategies in the B2B Sector
Benefits of The Growth Engine
Maximise business growth
Find out exactly how sales performance is influenced by your customer acquisition rate, and watch your revenue increase alongside customer lifetime value (CLTV) as you continue to grow a profitable product business.
Generate more customers
Using the first 4 growth strategies (Attract, Sell, Close & Onboard), the Growth Engine prompts the acquisition of new customers at an accelerated pace.
Enhance customer relationships
The Growth Engine applies the last three growth strategies (Onboard, Order Value, Order Frequency & Retention) to maximise your customer lifetime value (CLTV).
Digestible progress charts
Have access to clear charts that illustrate your progress in each of the 7 growth strategies. Seeing the direction of your performance trends, you can easily determine where you’re excelling and which areas require attention.
Insightful TTM analysis
Switch between a view of your monthly data and TTM (Trailing Twelve Months) to see your performance over the past 12 months, unaffected by seasonality.
Improved issue reporting
Receive clear warnings on areas of concern such as average order value (AOV) and customer churn rate with up-to-date data synchronisation that makes you reactive to issues before they can escalate.
Users who love the CRM Growth Engine
The CRM Growth Engine Blogs & Resources
The Growth Hub
Learn how to use the CRM Growth Engine to maximise business growth!
The Growth Playbook Scorecard
Fill out this free assessment tool to evaluate and analyse your business’ performance against the 7 growth strategies.
Blog: The Growth Series - Part 1
Get an introduction to the Growth Formula & Growth Model that make up the Growth Engine.
Blog: The Growth Series - Part 2
Check out our blog on The Growth Playbook and how to implement it!
Report: Sales Growth Strategies in the B2B Sector
Key learnings from the digital records of 2,000 CRM users trading with 2 million businesses, and processing 15.8 million orders.
Growth Engine FAQs
What is the Growth Engine?
The Growth Engine is a business intelligence dashboard in the CRM that features charts and analysis on your growth performance, designed to help businesses measure their sales growth performance. This analysis is broken down against the 7 growth strategies. You can learn more about the Growth Engine here.
What is the Growth Formula? And how is it connected to the Growth Engine?
The Growth Formula is a blueprint for growing B2B product sales. It's simple: more customers + higher customer lifetime value (CLTV) = sales growth. The Growth Engine gives you the strategy to implement the Growth Formula.
How can I improve performance across the 7 growth strategies?
Head over to our Growth Hub for advice and actionable tips on how to improve performance across all 7 of the growth strategies.
Is the Growth Engine included with Prospect CRM?
The Growth Engine is available to customers on a Professional CRM subscription with a Standard Customer Success Plan, and is even available in the Free Trial! View our Pricing page for more details.
Why choose Prospect CRM?
For B2B product selling businesses, Prospect CRM is the #1 Stock-Aware CRM. Prospect CRM’s unique Inventory Management and ERP integration turns your back-office data into valuable insights and actions to increase customer lifetime value – automating your analytics and eliminating the disconnect between Inventory Management and CRM.