By Khaula Ahmad on Mon 24 June 2024
in
Sales
Cross-selling and upselling are effective methods to increase your sales and maximise CLTV (Customer Lifetime Value). Utilising both practices effectively can help your business succeed and grow, whilst learning the differences between these techniques will allow you to take full advantage of their benefits. In this blog we'll explore what a difference cross-sell and upsell can make to your business.
By Eleanor Akester on Wed 12 June 2024
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Cloud
Cloud CRM has emerged as a means of revolutionising the way businesses manage customer relationships, in this article we’ll look closer at Cloud CRM, its practical benefits, and provide insights into how you can optimise your Cloud-based CRM solution.
By Issy Parry on Wed 08 May 2024
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Sales
In the world of business and product management, understanding the product lifecycle is crucial for making informed decisions about a product's strategy, marketing, and overall trajectory. In this blog, we’ll delve into what the product lifecycle is and provide an overview of how you can adopt best practices to extend product lifecycles.
By Khaula Ahmad on Fri 03 May 2024
in
Sales
Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage.
By Eleanor Akester on Tue 30 April 2024
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Wholesale & Distribution
In the world of business-to-business (B2B) commerce, customer retention is paramount. For wholesalers, distributors, and manufacturers, building long-lasting relationships with clients is not just a goal; it's a necessity for sustained growth and success. In this blog, we'll delve into eight proven B2B customer retention strategies tailored specifically for wholesalers, distributors, and manufacturers.
By Imogen Lloyd on Wed 23 August 2023
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Sales
Centralising your B2B sales strategy around a single channel might be bringing in new business, but have you ever considered expanding your outreach? Discover the benefits of a multi-channel approach and start implementing the 4 best practices for omnichannel sales success.
By Eleanor Akester on Tue 15 August 2023
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CRM
CRM software plays a pivotal role in the success of wholesalers, manufacturers, and distributors by streamlining operations, enhancing customer satisfaction, and boosting revenue. However, selecting the right CRM is a complex decision that can significantly impact business outcomes. This article delves into the top five mistakes that businesses in these industries often make when choosing a CRM system.
By Imogen Lloyd on Fri 28 July 2023
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CRM
Optimising ROI on your CRM system is only achievable when you put time and effort into the setup process. A CRM system that’s populated with accurate data from the get-go will deliver the best long-term results, so here are some of our best practices for successful CRM setup.
By Olivia Smith on Wed 12 July 2023
in
Sales
Learn how to create a customer journey map for the benefit of both your customers and your company. This guide is the definitive resource for anyone looking to improve their B2B business’s customer experience and set up a customer-centric, foolproof strategy.
By Eleanor Akester on Fri 07 July 2023
in
CRM
If you’re constantly switching between browsers and none of your systems communicate with each other, it’s time to start looking at integrated solutions. Discover the merits of a CRM solution that integrates with your Inventory Management system and reap the benefits of a stock-aware Sales team.