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Cross-Selling & Upselling: Tips, Strategies & Approaches

By Khaula Ahmad on Mon 24 June 2024 in Sales

Cross-Selling & Upselling: Tips, Strategies & Approaches

Cross-selling and upselling are effective methods to increase your sales and maximise CLTV (Customer Lifetime Value). Utilising both practices effectively can help your business succeed and grow, whilst learning the differences between these techniques will allow you to take full advantage of their benefits. In this blog we'll explore what a difference cross-sell and upsell can make to your business.

What is a Cloud-based CRM?

By Eleanor Akester on Wed 12 June 2024 in Cloud

What is a Cloud-based CRM?

Cloud CRM has emerged as a means of revolutionising the way businesses manage customer relationships, in this article we’ll look closer at Cloud CRM, its practical benefits, and provide insights into how you can optimise your Cloud-based CRM solution. 

How to Extend Your Product Lifecycle

By Issy Parry on Wed 08 May 2024 in Sales

How to Extend Your Product Lifecycle

In the world of business and product management, understanding the product lifecycle is crucial for making informed decisions about a product's strategy, marketing, and overall trajectory. In this blog, we’ll delve into what the product lifecycle is and provide an overview of how you can adopt best practices to extend product lifecycles.

Customer Acquisition vs. Customer Retention: Where Should your Efforts Lie?

By Khaula Ahmad on Fri 03 May 2024 in Sales



Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage. 

8 B2B Customer Retention Strategies for Wholesalers, Distributors, & Manufacturers

By Eleanor Akester on Tue 30 April 2024 in Wholesale & Distribution



In the world of business-to-business (B2B) commerce, customer retention is paramount. For wholesalers, distributors, and manufacturers, building long-lasting relationships with clients is not just a goal; it's a necessity for sustained growth and success. In this blog, we'll delve into eight proven B2B customer retention strategies tailored specifically for wholesalers, distributors, and manufacturers. 

Multi-Channel Sales: Where to Start?

By Imogen Lloyd on Wed 23 August 2023 in Sales



Centralising your B2B sales strategy around a single channel might be bringing in new business, but have you ever considered expanding your outreach? Discover the benefits of a multi-channel approach and start implementing the 4 best practices for omnichannel sales success.

Top 5 Mistakes Wholesalers, Manufacturers & Distributors Make When Choosing a CRM

By Eleanor Akester on Tue 15 August 2023 in CRM

Biggest Mistakes B2B Product Sellers Make When Choosing a CRM System

CRM software plays a pivotal role in the success of wholesalers, manufacturers, and distributors by streamlining operations, enhancing customer satisfaction, and boosting revenue. However, selecting the right CRM is a complex decision that can significantly impact business outcomes. This article delves into the top five mistakes that businesses in these industries often make when choosing a CRM system.

8 Best Practices for CRM Setup

By Imogen Lloyd on Fri 28 July 2023 in CRM

Best practices for CRM setup

Optimising ROI on your CRM system is only achievable when you put time and effort into the setup process. A CRM system that’s populated with accurate data from the get-go will deliver the best long-term results, so here are some of our best practices for successful CRM setup.

The Ultimate Guide to B2B Customer Journey Mapping

By Olivia Smith on Wed 12 July 2023 in Sales



Learn how to create a customer journey map for the benefit of both your customers and your company. This guide is the definitive resource for anyone looking to improve their B2B business’s customer experience and set up a customer-centric, foolproof strategy.

Why You Should Integrate CRM & Inventory Management

By Eleanor Akester on Fri 07 July 2023 in CRM



If you’re constantly switching between browsers and none of your systems communicate with each other, it’s time to start looking at integrated solutions. Discover the merits of a CRM solution that integrates with your Inventory Management system and reap the benefits of a stock-aware Sales team.

Recent Posts

By Khaula Ahmad on Mon 24 June 2024
By Eleanor Akester on Wed 12 June 2024
By Issy Parry on Wed 08 May 2024
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