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CRM Best Practice: Is your valuable data locked away in your back office accounting system?

By Stuart McLaren on Wed 09 May 2012 in CRM

Most companies are either thinking of implementing, or are currently using a CRM system. Research shows that for those already using a CRM system, many have not realised the importance and potential benefits of integration with their back office accounting system. 

CRM Best Practice: What can you actually achieve from implementing a CRM system?

By Stuart McLaren on Thu 26 April 2012 in CRM

Our first CRM Best Practice blog explained that the right way to go about a CRM project is to forget about the detail to begin with and concentrate on the bigger picture.

CRM Best Practice: Why should you pay attention to this series?

By Stuart McLaren on Thu 12 April 2012 in CRM

How many times have we all heard about failed CRM projects? How many times in fact have we heard about failed, over-budget or under-performing IT Projects? Plenty I am sure! 

eCommerce Best Practice: What is the Best Way to Drive Customers to your eCommerce Portal?

By Stuart McLaren on Tue 28 February 2012 in Web & eCommerce

For those of you that have been following this series, you will have probably already guessed what the number one answer to this question is.

Why pay for a CMS (Content Management System)?

By Rob Dummond on Tue 21 February 2012 in Web & eCommerce

As a company that offers a paid content management solution, a frequent question we hear is ‘why pay for it?’  

 

eCommerce Best Practice: Web Layout for Success

By Stuart McLaren on Tue 14 February 2012 in Web & eCommerce

How do I even decide on a layout?

You want to stand out.

 

 

How to make your email marketing more effective

By Rob Drummond on Tue 07 February 2012 in Email Marketing

I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.

eCommerce Best Practice: The Secrets Behind the Success

By Stuart McLaren on Tue 31 January 2012 in Web & eCommerce

Which products and services sell successfully in the online model and why?

What do you think the top selling product type is online? I’ll share that with you in a minute…

‘Integrated Email Marketing’; the hidden way email marketing can spike your sales

By Rob Drummond on Fri 11 November 2011 in Email Marketing

Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.

Why NOT to send bulk emails through your own ISP

By Rob Drummond on Fri 28 October 2011 in Email Marketing

If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…

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