Since they started using Prospect CRM with Unleashed, WhiteWash Laboratories has gone from strength to strength. The company has grown significantly in the past year, with sales up by 25% and the team doubling in size. Having robust systems like Prospect CRM on their growth journey has been pivotal in their achievements.
WhiteWash Laboratories' Success Story
WhiteWash Laboratories is an award-winning provider of innovative premium quality teeth whitening and oral care products.
Summary
Tom Riley, Managing Director
The fact that we now have an accounts system, an inventory system, and a CRM system that all link and talk to each other has made a huge difference.
Key Benefits
Scalability and growth
Whitewash laboratories' sales are up 25% and headcount has more than doubled since deploying Prospect CRM and Unleashed.
New business and customer retention
Prospect CRM can facilitate an ever-increasing number of new business enquires, as well as helping us retain our existing customer base.
Sales pipelines
Use different pipelines allows us to manage our different customer types easily and efficiently from start to end of the sales funnel.
Pre-Prospect Problems
Tom Riley, Managing Director
"Before we started using Prospect we were using a separate, standalone CRM system that wasn't designed for business-to-business processes and didn't link to Xero or Unleashed. Because of this disconnect, we were having to manually input lots of information."
The Solution
Tom Riley, Managing Director
"Prospect CRM is designed for businesses like ours that sell products B2B, making it really in tune with our needs. It's set up to help us deal with new opportunities and enquiries, managing them right through the sales funnel so they become a customer, but then continuing from there to secure more repeat business from them – so absolutely everything is captured. The fact that it links to both Unleashed and Xero makes it perfect for the existing systems we use. In Prospect CRM, we're also able to classify our different customer types easily, meaning we can have different sales funnels for each."
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