Lighthouse Pools

Lighthouse Pools are the sole specialist distributor of Zodiac Pool products in the UK.

Summary

The team at Lighthouse Pools looked at several CRM systems, but Prospect CRM stood out by far. The integration between Unleashed and Prospect CRM works hand-in-hand to provide a real-time picture of what's happening at each moment. The main goal is to continue growing the business whilst staying true to their brand – without Prospect CRM, this wouldn't be possible.

Prospect is simple, easy to use, and has definitely aided growth in our sales.

Customer insights

Use the dashboards to get an accurate view of exactly what's happening with our customers at any time so we can identify when a customer is about to churn.

Integration with Unleashed

Using two packages that understand each other means that everything is up to date and in real time.

Growth opportunities

Key dashboards flag up opportunities for growth and the integration to Mailchimp allows us to grow sales based on trends in the industry.

Pre-Prospect Problems

Darren Peake, Operations Manager

"Prior to using Prospect CRM, we were manually inputting all our data – either paper-based or using Excel spreadsheets. This was really complex, and if any alterations were made, there would be multiple copies all over the place. As a result, tracking the history with a customer was unnecessarily difficult and often didn't provide a comprehensive summary. We needed a CRM that took the manual element out and could provide an in-depth insight into our customer base."

The Solution

Darren Peake, Operations Manager

"The unique integration capabilities with our existing Inventory Management tool, Unleashed, gives a comprehensive record of stock levels and customer insight in one, centralised place for the whole team. As data is inputted into Unleashed, it appears instantly in Prospect so that we're always seeing a real-time view of stock levels and allocated stock."

"Getting the team up to speed with and using Prospect was easy – within days, the team could competently use the software. Having trialled a variety of CRM systems, we found Prospect to be the easiest and most user friendly."

"As a Sales Manager, using Prospect CRM provides me with infinite more power in a fast-growing team. The clean Dashboard provides real-time insight into where sales are going, customers who require more attention, and any orders that should've been placed by now based on purchase history using the built-in RFM Analysis. This level of accessibility enables us to proactively target opportunities and fine-tune areas for improvement to move them in the right direction."

"Using Prospect CRM, the customer experience we're able to provide has been transformed. Within seconds, we can view all past correspondence with a customer and provide a service that's reflective of this. Plus, the product knowledge gained helps us to ensure we're pushing the right products to our customers at the right time based on their demand. By drilling into a product line, we can see insights such as who's been purchasing, why something isn't selling, or discover which customers are repeat buyers of the product."

"We frequently use the Problems function of Prospect CRM too for aftersales support. We can easily categorise issues and report on them quickly, meaning we're flagged about areas to improve. If a customer has an ongoing issue, Prospect CRM allows us to open a case and all employees can keep track of it until the issue is closed. As a result, customers know their issues will be resolved quickly and competently."