Beta Valve's Success Story
Beta Valve are specialists in the supply of solenoid valves for the control of water and air.
Summary
Prospect CRM is a natural fit for Beta Valve. It integrated with their previous Exchequer accounting system, and now integrates with their Unleashed. Since implementation, they've seen significant improvements in their business.
What our customers say
Key Benefits
Integration
Prospect CRM can integrate with existing systems, making it a natural business extension.
Reach a wider audience
Use Prospect eCommerce to keep track of and offer more products to boost our online presence.
Structured and efficient processes
Prospect CRM is built for lon-term success and can adapt to specific business needs.
Pre-Prospect Problems
Beta Valve already had a website in place before Prospect eCommerce, but it was static and provided little information about our products. These issues caused us to rethink our current processes, and we knew we had to review our website in order to boost our online presence.
We tried different methods to better promote ourselves such as Google AdWords, PR, and attending tradeshows, where we did have some successes, but nothing was consistently paying off. We needed a long-term solution in place that could adapt to our business requirements.
The Solution
Beta Valve now have Prospect CRM, Prospect eCommerce and email marketing solutions in place. It seemed like a logical progression to implement all three as our business evolved. Most of our enquiries now come through the website, meaning we have more time to spend elsewhere. Not only have we saved time, but we have saved money too, as our costs are much lower since implementing the system. Customer orders are processed straight through to our back office accounting system, meaning there's no error-prone re-keying through human interaction.
With Prospect eCommerce in place, we can make slightly more obscure products available due to how quick and easy it is to make them appear on the site. This has meant we have not only sold our most popular products to our typical customer, but have been able to access a slightly different market by displaying our more bespoke, unusual products too. The email marketing integration has allowed us to generate qualified leads through targeted marketing campaigns based on key customer information, and we're now utilising this even more to view results and monitor engagement levels.
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