B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries.Despite this potential, however, there is still a lack of understanding within this market. Many etailers assume that B2B and B2C eCommerce work in the same way. Although there are many similarities, there are also many unique challenges within the B2B market that require a highly developed strategy in order to see growth year-on-year...
