Prospect CRM

Prospect eCommerce

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Forestadent

Summary

Getting the CRM up and running is quick and the transition is seamless. The integration with Forestadent’s accounts package, Exchequer, means the process is even more painless and, once implemented, the CRM is easy to use.

We've developed our company's use of Prospect CRM to create a solution that improved our processes and reduced administration time; altogether increasing efficiency.

Lucy Woodnutt, Finance Administrator

Key Benefits

Up-to-Date Information

Reduce time spent on manual orders and admin while increasing team efficiency.

Enhanced Processes

Enjoy process efficiency gains with everything managed easily from one central place.

More Customers

Market to a wider audience online effectively via email and Prospect eCommerce.

Pre-Prospect Problems

Forestadent were dealing with high volumes of miscommunication between departments. Account Managers were very detached from the office, and important notes such as prices and conversations were not being properly recorded and therefore not seen by the office. This meant that customers were receiving mixed and confusing messages and their customer service suffered as a result. All in all, they had outdated processes and needed to bring all business and customer information into a single view in order to work more efficiently and effectively.

The Solution

Having a database to manage contacts has shown to be much more efficient. Because Prospect CRM integrates to email marketing solutions, they don’t need to manually manage unsubscribes, and can more accurately target who to email. They can then track the results of an email campaign through Prospect CRM, and since using the CRM have seen an increase in click throughs and following links. This has led to an increase in sales too.

The next step naturally seemed to be an online shop. They are the first branch of Forestadent to enable customers to purchase online, which has freed up time in the office, and it’s easy for the customer to use. The integration between Prospect CRM and Prospect eCommerce means it's quick and easy to update. Directing customers to see the products online is more instantaneous, and has really helped to promote the brand.

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