Cycling Sports Group's Success Story
CSG are recognised as one of the most significant global suppliers of bicycles, equipment and accessories.
What our customers say
Key Benefits
Integrated ecommerce
The B2B trade portal provides customers with product information and allows for more efficient order taking.
Greater focus
Prospect CRM frees up staff time so that they can focus on their core roles rather than admin tasks.
Trade 24/7
Provides flexibility to extend our trading hours and increase sales revenue.
Pre-Prospect Problems
The team couldn't cope with the amount of enquiries regarding product availability and information. Customers contacted us by telephone and email to access information on their individual pricing, stock availability and product specifications, to name a few. This led to employees being diverted from core roles due to the unmanageable amounts of admin work. Customers also had a lack of awareness and information about new products and were limited to ordering during our opening times which were often inconvenient for them.
The Solution
Prospect eCommerce has enabled us to trade 24/7 and for customers to order when they want. Our products are clearly displayed on the website along with helpful information like stock, pricing and product details. Integrating this to our back-office system extended the level of personal service we can provide to each customer online. Customers have access to individual account information, including product purchase history, customer specific pricing and available stock - all of which is easily managed in one central place.
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