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Key Surgical

Summary

Prospect CRM has helped Key Surgical overcome key problems from duplicate data to out-of-date stock control. With regular contact and an integrated solution, Prospect CRM has given Key Surgical a central location to manage data.

All our business information is now stored centrally in Prospect CRM, allowing us to provide an effective service.

Craig Lewis, Managing Director

Key Benefits

Time Reduced

Key Surgical now spend two-thirds less time on processing credit notes due to the success of the complaints procedure.

Centralised Data

Spend less time finding information and locate data easily as it’s stored in one location.

Increased Email Engagement

Increase levels of engagement with customers through email marketing integrated to Prospect CRM.

Pre-Prospect Problems

Key Surgical had no central place to store sales information, and were struggling with anything from finding contact details to duplicating or losing quotations. They were also holding stock that was 2 years old – it was the wrong length and couldn't be sold as usual stock.

The Solution

Key Surgical needed somewhere central to store information across departments. They use Exchequer accounting solution, which in the past stored all important information. Using this information and adding to it was essential. They have since expanded the CRM to deal with the complaints procedure. They were originally dealing with incidents on a one-off basis. Now, everything including problem tracking and email marketing managed centrally in Prospect CRM, so they can make suppliers aware of problems and provide an effective service.

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