By Issy Parry on Wed 08 May 2024 in Sales

In the world of business and product management, understanding the product lifecycle is crucial for making informed decisions about a product's strategy, marketing, and overall trajectory. In this blog, we’ll delve into what the product lifecycle is and provide an overview of how you can adopt best practices to extend product lifecycles.

By Khaula Ahmad on Fri 03 May 2024 in Sales

Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage. 

By Imogen Lloyd on Wed 23 August 2023 in Sales

Centralising your B2B sales strategy around a single channel might be bringing in new business, but have you ever considered expanding your outreach? Discover the benefits of a multi-channel approach and start implementing the 4 best practices for omnichannel sales success.

By Olivia Smith on Wed 12 July 2023 in Sales

Learn how to create a customer journey map for the benefit of both your customers and your company. This guide is the definitive resource for anyone looking to improve their B2B business’s customer experience and set up a customer-centric, foolproof strategy.

By Imogen Lloyd on Tue 04 July 2023 in Sales

B2B businesses often make the same sales mistakes time and time again, slowing their profits and over-complicating their sales process. If your sales growth is plateauing and you’re in need of a sales process overhaul, it’s time to understand the 4 most common sales blunders and how to avoid them.

By Eleanor Akester on Thu 06 April 2023 in Sales

Lead qualification can be a discouraging task when half of your prospects turn out to be the wrong fit, so attracting the right buyers is key to levelling up your business performance. In this article we’ll discuss how you can create and utilise an ideal customer profile to refine your prospecting process, making lead qualification more streamlined.

By Imogen Lloyd on Thu 30 March 2023 in Sales

Facing rejection during the sales process is a natural defeat that anyone in the world of B2B is familiar with. But when your business becomes too comfortable with defeat, it’s important that you have a structure in place that aims to pre-empt and avoid the issue. So, we’ve put together the ultimate guide to building and managing a sales pipeline that prospers every time.

By Jessica Nash on Thu 16 March 2023 in Sales

Whether you send quotes first, just take incoming orders, or a bit of both, product businesses must enable their team to focus on helping customers and spend less time keying orders or rekeying quotations. In this article, we dive in to why defining and implementing an optimised quote-to-order workflow can help B2B product sellers take more orders, more quickly – every time.

By Olivia Smith on Fri 24 February 2023 in Sales

The right CRM system can give you a hold on some of the most insightful statistics that are otherwise inaccessible. Learning how CRM can better your daily business operations is just the first step to increasing customer loyalty and customer lifetime value.

By Imogen Lloyd on Wed 21 September 2022 in Sales

Adapting to the digital sphere of business can be overwhelming for even the most experienced sales teams. However, converting to virtual sales can offer your team a diverse assortment of fresh possibilities and opportunities. Whether you’re struggling to virtually build customer relationships or competing to retain the attention of your prospects, following these tips will increase the productivity of your sales process.